If you haven’t run across the Greg the Architect site or videos yet, go there now. A couple of great quotes form the “ROI of the Beholder” episode completely out of context:

“Please note: Sarbanes-Oxley prevents us from providing cake.”

“Sorry about the metaphor…”

“The big guy doesn’t think that SOA is delivering ROI.”

“Come on, who’s my SOA ROI VIP?”

“I want ROI dripping all over this thing.”

“Product naming contest. Name a product, get a free ice cream.”